Although no two customers are exactly alike, each will pass through the same stages of the customer journey that your company creates for them. Understanding where your customers are in that journey is crucial to being able to provide them with the right level of service, profitably manage expectations, and increase the depth and breadth of your commercial relationship.
Clearly defining what each relationship stage means to you and your customer makes it easier to categorize and select your most strategic accounts.
Exploratory, basic, collaborative or interconnected: Do you think you know which relationship stage each of your customers are in today?
Use our easy template to help figure it out!